Diligent Innovative Genuine… Immediately Transitionable…
Aligned Logical Integrated…
Zone-in! Accurately Target Ideal Online Networks
That’s what DIGITALIZATION is all about!
Of course, there is more – numbers, algorithms, time and frequency sheets, bots, pings, etc. But the bottom line is – it’s still all about communication in simple, elegant, easily digestible formats.
It’s about conveying the impact and aligning it to the expectations of your audience. It’s about presenting your goods/services/thoughts in the right way to a relevant audience in a time-appropriate and effective manner. The art lies in not only what is conveyed, but also when and how.
Digitalization is here to aid effective communication – not replace it!
Yes, numbers show results and give direction towards marketing related communications, too. But sometimes, quantifying results too soon or simply basing a strategy on immediate figures can distort facts.
It’s not about language or about the media of expression; it’s about the belief you hold and confidence with which you make your impact potent – and portray that thought in the best and simplest possible way.
Internet Communication Technology, software tools and platforms, Internet of Things, they are all here to support communication.
What we shouldn’t discount, however, is the human experience within this world where the only constant is ‘change’!
Think about it… write in your views and let’s take this conversation forward.
aradhnasethi 
Please share your views with me!